To be blunt: it’s not something aimed at us mere-mortals who use Ubuntu to play games on Steam and troll our younger family members on Twitter. It’s an extension of the ‘premium’ support offering Canonical rolled out for Ubuntu on AWS in 2019, which will now cover non-AWS platforms too.

read article:  https://www.omgubuntu.co.uk/2022/01/ubuntu-pro-banner-in-software-and-updates-tool